User research is the art and science of obtaining an in-depth understanding of user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback mechanisms. It is no longer acceptable to require users to adapt their natural behaviors in order to learn and use a new product. Successful UX designers design from the principle of supporting the existing behaviors and beliefs their users already have. And the only way to find out what these are is through careful user research and user centered analysis. However just conducting the research doesn't necessarily lead to UX success. There are many potential pitfalls along the way. One of the biggest is the wide variety of methodology mistakes that can be made in user research. In this class you will learn why user research is the bedrock to any UX project, how to sell this concept to the business when you need to, and best practices in conducting user research.
Design thinking for user centered research
Learn about the different phases of user research
Project management and strategic planning for user research
How to design your research project
Data collection, analysis and output of findings
Get a deep understanding of the most important methodologies most commonly used, and an overview of other available methods to use
Indirect vs direct methodologies
How to communicate your findings with the various levels of the organizations
Test etiquette and code of ethics
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