User research is the art and science of obtaining an in-depth understanding of user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback mechanisms. It is no longer acceptable to require users to adapt their natural behaviors in order to learn and use a new product. Successful UX designers design from the principle of supporting the existing behaviors and beliefs their users already have. And the only way to find out what these are is through careful user research and user centered analysis. However just conducting the research doesn't necessarily lead to UX success. There are many potential pitfalls along the way. One of the biggest is the wide variety of methodology mistakes that can be made in user research. In this class you will learn why user research is the bedrock to any UX project, how to sell this concept to the business when you need to, and best practices in conducting user research.
Design thinking for user centered research
Learn about the different phases of user research
Project management and strategic planning for user research
How to design your research project
Data collection, analysis and output of findings
Get a deep understanding of the most important methodologies most commonly used, and an overview of other available methods to use
Indirect vs direct methodologies
How to communicate your findings with the various levels of the organizations
Test etiquette and code of ethics
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BWB152 - 193BWB152A-D - User Research & User Centered Analysis
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Brian Sullivan is one of the most prominent figures in the UX industry in DFW today with over 25 years of experience in IT. He is the President of DFW-UXPA, which has over 1,200 design and usability professionals. Brian has performed design research and usability testing at the Sabre Human Factors Center for over 10 years with clients including United Airlines, Four Seasons Hotels, DOT, American Airlines, Mandarin Oriental, Trip Case, and many more.
Brian is the founder of the nationally renown Big (D)esign Conference, which attracts over 1,000 people each year to learn about content strategy, design, usability, app development, film design, accessibility, and gaming. Brian frequently speaks at industry events, such as SxSW Interactive, STC Summit, UxPA International, User Friendly China, IA Summit, and Big Design Conference.
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